WeGo Sonoma is a real-time rideshare pilot program rolling out across Sonoma County. Using web and mobile technology, WeGo Sonoma provides a convenient and affordable way to share rides through a social network that connects riders and drivers in real-time and in advance.
The pilot aims to:
- Increase the number of shared commute trips while reducing the parking demand;
- Reduce greenhouse gas emissions; and
- Build a critical mass of users to continue ridesharing once local outreach wraps up in late 2013.
The Sonoma County Transportation Authority is implementing the pilot in partnership with the Santa Rosa-based non-profit Climate Protection Campaign and their software provider, Avego.
How it works
A mobile phone is required to use the software. Those with smartphones can use the app either as riders or drivers. Those with basic mobile phones can use the software only as riders. The software tracks shared trips and electronically transfers a micropayment from rider to driver to offset the cost of driving. To facilitate rideshare community-building, it also features a user rating system.
Additionally, those who live, work or learn (age 18+) in Sonoma County and participate in WeGo Sonoma are eligible for the WeGo MORE rewards and referral programs, with opportunities to earn great rewards for sharing rides. For more details about WeGo Sonoma, check out our Community page.
The smartphone app is free to download. All new users receive $20 in credit to try the system as riders. Riders are charged $1 for the first mile of the shared trip then 20 cents per mile for the next 15 miles. Thereafter, the cost drops to 8 cents per mile. These micropayments from the rider to driver are transferred electronically. The driver also has the option of providing the rider a free ride in the app.
To participate, interested people who live, work, or attend school (age 18+) in Sonoma County must complete the online registration at WeGoSonoma.com. Once completed, an email will guide registrants through additional simple steps.
3. Be sure to add your commute schedules AND a great photo of yourself in your profile. For instructions on how to do this, see below.
4. Like WeGo Sonoma on Facebook (to further engage with your rideshare community!)